1xBet Ghana 2025 Wrapped: Culture, Football & Community at the Center
A Year of Fan Engagement, Culture & Sporting Passion
2025 was a vibrant and impactful year for 1xBet in Ghana, marked by large-scale fan promotions, cultural partnerships, and a strong presence at key sporting moments. By combining football, culture, and live experiences, the brand strengthened its visibility and relevance while remaining closely connected to what matters most to Ghanaian audiences.
Culture Meets Sport: Dashiki Festival & Fan Activations
One of the standout highlights of the year was Dashiki Festival 2025 in Accra – a five-day cultural and sports celebration supported by 1xBet. The festival brought together communities, traditions, and modern entertainment through a unique mix of activities, including city clean-up initiatives, the Dashiki Football Gala, and the large-scale Rep Your Tribe parade, where thousands of participants proudly represented their cultural heritage.
Throughout the festival, 1xBet was present at every stage: hosting branded activity zones, distributing gifts, supporting volunteer efforts, awarding tournament winners, and backing artists on the main stage. The partnership became a genuine collaboration that amplified the festival’s emotional impact and highlighted shared values of unity, culture, and sport.
Beyond Dashiki, 1xBet also supported AfroFuture and organized UEFA Champions League match-viewing zones in Accra and Kumasi, creating live football experiences that brought fans together and strengthened engagement around major European fixtures.
Promotions & Digital Development
The Big Match campaign became the most effective promotion of the year in Ghana, attracting strong audience interest thanks to high-value prizes and a simple, accessible mechanic.
On the digital side, 1xBet continued to improve the platform experience by optimizing the registration process and expanding the selection of popular casino games. These updates contributed to a smoother user journey and improved overall usability across the platform.
Audience interest throughout the year remained focused on football, basketball, and esports, with major attention given to CAF tournaments, the UEFA Champions League, and top European leagues.
Social Media Contests & Engagement
Social media played a consistent supporting role in audience interaction during 2025. Over the year, 24+ social media contests were launched, encouraging participation and creativity across digital platforms. As a result, 288+ winners received promo codes and prizes, helping maintain steady engagement and visibility throughout the year.
Official AFCON Partner: Supporting African Football
As an official partner of the Confederation of African Football (CAF), 1xBet continued to support the development of African football in 2025. Since 2019, the brand has backed more than 35 major continental tournaments, including AFCON, CHAN, WAFCON, CAF Champions League, CAF Super Cup, and the Confederation Cup. This long-term partnership reinforces 1xBet’s commitment to football across the continent and its fans.
Global Recognition: SiGMA Africa Awards Finalist
Last year, the brand was named Best Sportsbook Operator in Africa at the prestigious SiGMA Africa Awards 2024, a mark of true industry excellence. This year’s highlight came as 1xBet was named a finalist at the SiGMA Africa Awards 2025 in two categories: Best Sportsbook Operator 2025 and Best on Mobile 2025.
These nominations, alongside international wins such as “Mobile Sports Product of the Year” at the International Gaming Awards 2025, confirm 1xBet’s position among Africa’s elite gaming brands.
Looking Ahead
As 2025 comes to a close, 1xBet Ghana reflects on a year defined by culture-driven activations, strong fan engagement, and meaningful participation in community-focused events. With a solid foundation in place, the brand looks ahead to 2026 with plans to further develop fan experiences, cultural partnerships, and socially oriented initiatives – continuing to grow alongside Ghana’s vibrant sports and cultural landscape.